The Brief

This was a typography brief set by Monotype, for the D&AD New Blood Awards in 2016. It involved taking a cause you believe in, and then using the power of type to make a difference.





The Solution

Creating an eye-catching advertisement campaign by utilising typography and objects commonly associated with the industry. The beating heart of the campaign revolves around a starter pack which is sent out to landlords upon registering via a smart phone app.




This personalised pack allows the landlord to collect the signatures of willing supporters who wish to see their local registered as an asset of community value. Registering a pub as an asset of community value grants it certain protections under planning law.




Videos include Protecting Pubs advert and an overview of the campaign app's (UI) user interface.






Brand Extension

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