This was a typography brief set by Monotype, for the D&AD New Blood Awards in 2016. It involved taking a cause you believe in, and then using the power of type to make a difference.
Creating an eye-catching advertisement campaign by utilising typography and objects commonly associated with the industry. The beating heart of the campaign revolves around a starter pack which is sent out to landlords upon registering via a smart phone app.
This personalised pack allows the landlord to collect the signatures of willing supporters who wish to see their local registered as an asset of community value. Registering a pub as an asset of community value grants it certain protections under planning law.
Videos include Protecting Pubs advert and an overview of the campaign app's (UI) user interface.